The Covid pandemic – and the restrictions it brought, such as travel bans, social distancing and the closing of live events – made 2020 a challenging year. But it also created an opportunity for the Infopro Digital Insights team to digitally re-purpose face-to-face events for our world leading brands – Risk.net, Asia Risk, WatersTechnology, Central Banking, Insurance Post, Insurance Age and FX Markets.
In March 2020, the team created a global virtual event strategy that would meet the needs of our sponsors and delegates. Our commitment was to ensure we continued to bring in high-quality audiences for our sponsors while also delivering cutting edge and thought-provoking content, with the editorial insight only our brands can offer.
We moved from running more than 50 in-person events in 2019 to just one in 2020, and from zero virtual events in 2019 to more than 20 in 2020.
Philip Boas, marketing director, commented: “Whilst we may have run fewer events in 2020, we still managed to deliver total audience numbers to our sponsors that were comparable to 2019 figures, and in many cases exceeded 2019 figures. We were also able to deliver the same number of hours of quality content from world-renowned experts, and importantly provided a digital platform for industries to network, meet and share best practice at a time when it was challenging to bring industries together.”
Feedback from our sponsors and delegates has also been overwhelmingly positive. Sponsors have appreciated the ability to be able to still drive thought leadership and brand awareness at our events, and of course to generate quality leads. Delegates have been able to learn from experts at global events in regions they would not have been able to access in the past.
There is still uncertainty as to what 2021 may bring with regards to the pandemic, but Insight has worked closely with its advisory boards and sponsors to deliver an exciting schedule of virtual events while ensuring elements of face-to-face return when restrictions allow.