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Insight Group launches dedicated global commercial content studio

Infopro Digital’s Insight Group has launched an all-new global commercial content studio serving the group’s clients across capital markets, insurance and fintech segments.

Infopro Ignite was created from an overwhelming demand from businesses looking for alternative ways to meaningfully engage with target audiences following the pausing on international travel and in-person networking opportunities.

Ignite helps clients engage exclusive audiences across capital markets, insurance and fintech through compelling content solutions and thought-leadership campaigns.

The team comprises experienced specialist commercial editors, creatives, research experts and campaign managers, allied with the editorial expertise, audience insight, reach and resources of market-leading brands such as, Insurance Post and WatersTechnology.

Headquartered in London, and with dedicated resources in New York and Hong Kong, the Ignite team is uniquely placed to devise and deliver high-value, unique and measurable commercial content campaigns.

Jack Grocott, Brand Director, Infopro Ignite, comments: “In an increasingly digital world, achieving cut-through is harder than ever. Business leaders will not respond to scattergun marketing and thinly veiled sales content. Only by delivering genuine insight on topics they value can you drive change and spark meaningful relationships.

“Complex topics require skilled navigation. From articles, video and events to surveys and special reports, our experienced team of editors, writers, researchers and designers help cut through the noise with influential storytelling and inspiring creative.”

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