Senior Marketing Manager

Infopro Digital is recruiting for a Senior Marketing Manager to lead subscriptions marketing for our flagship financial markets brands – Risk.net, WatersTechnology and FX Markets. This is a hybrid role based out of our London office.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, we employ 4,000 people of 79 nationalities. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Risk Global, part of Infopro Digital, is a 300-person division with offices in London, Lisbon, Nashville, Hong Kong and New York. Our portfolio includes industry-leading brands such as Risk.net, WatersTechnology, Insurance Post, Insurance Age, Central Banking, and FX Markets.

Our teams are passionate about delivering the best possible outcomes for our markets. We are impact-driven, entrepreneurial, and collaborative – celebrating diverse perspectives and empowering our people to make a difference.

About the role

As Senior Marketing Manager, you will:

Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.

Work alongside the Global Marketing Director to design and deliver strategies that:

Retain and grow subscriptions revenue.

Engage subscribers to ensure maximum value from their subscription.

Generate new business leads for our sales teams.

Manage a team of five marketers based in London, Lisbon, and Nashville.

Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.

Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.

Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.

Provide regular reporting to senior management and board level.

Key tasks and responsibilities

Strategy & Execution

Execute and track all marketing activities across digital and offline channels.

Review and optimise website content and subscriber journeys to improve conversion.

Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.

Create digital templates and collateral to support subscription sales.

Research, Tracking & Reporting

Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.

Develop deep product knowledge to improve campaign targeting and positioning.

Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.

Conduct qualitative and quantitative market research, including direct customer calls.

Analyse competitor offerings and feed into product development and positioning.

Report monthly on subscriptions performance at board level.

Collaboration & Corporate Contribution

Work closely with sales, customer services, and other marketing teams to ensure alignment.

Collaborate with global marketing peers to share best practices and drive innovation.

Explore opportunities to increase efficiencies through AI and other emerging technologies.

Contribute to wider business projects as required.

Requirements

Minimum 5 years’ experience in B2B subscriptions marketing.

Strong command of English and proven copywriting ability.

Experience managing and mentoring a marketing team.

Advanced knowledge of HubSpot and CRM systems.

Analytical, with experience using Power BI, Excel, and Google Analytics.

Strong interpersonal and communication skills, with the ability to build relationships internally and externally.

Highly organised, problem-solving, and commercially driven.

Benefits

This role is hybrid based in London

We have plenty of options for your working preferences.

A fantastic holiday allowance that increases as you spend longer with the company

Take your birthday off…on us

Access to a 24/7/365 Employee Assistance Programme offering support and guidance around all areas of wellbeing and mental health, including face-to-face counselling.

Access to our extensive learning programmes, through our dedicated platform, Generation Infopro

Paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others

What you’ll get

Our global employee benefits include:

25 days annual leave (rising up to 30 days)

Group personal pension plan

Life assurance

Interest free season ticket loan (STL)

Private medical insurance

Employee assistance programme

Bonusly employee recognition

Employee discount scheme

Eye-care Vouchers

Discounted gym membership

Agile/remote working

Bike to work

Buying holiday

Dental insurance

Give as you earn

Add partner to gym membership

Health cash plan

Personal accident insurance

Learn more about us

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities.

Infopro Digital connects professional communities.

Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.

With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law. To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications, we therefore ask you to complete the equal opportunities questions on this form.  

This information will be collected anonymously, in confidence and will not be seen by anyone directly involved in the hiring process, it will be stored separately and used only to provide statistics for monitoring purposes. There is no obligation on you to provide information. All applicants will be treated the same, whether or not they provide this information.