Infopro Digital, a leading player in business-to-business information media, has developed a series of major trade shows in the luxury packaging sector, such as Luxe Pack in Monaco, New York and Shanghai.
Beauteam, a specialist in communications and event management in the beauty sector since 2008, has developed the “MakeUp in…” events in Paris, New York, Seoul, Sao Paulo and Los Angeles.
“This merger with the Infopro Digital Group provides synergy between the Luxe Pack and the MakeUp In trade shows, which will mean we can roll out these events in several other countries that are interested in hosting them,” explained Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam.
“We are delighted to have agreed this merger,” emphasized Christophe Czajka, Executive Chairman and founder of Infopro Digital. “The synergies between the teams will further increase our firepower in these industries and this sector. They will enable us to provide our business clients with the best expertise, regardless of the country in which they operate. ”
The winning strategy stems, above all, from the values shared by Beauteam and Infopro Digital: quality, a passion for Beauty and Luxury products and the determination to organise premium quality events, where directors and decision-makers from Marketing, R&D and Purchasing meet with a desire to put “Business first”.
In the space of a few years, the “MakeUp in” events, which bring together all of the suppliers in the make-up and skincare industry with the leading Brands, have become unmissable, global-scale events.
Every two and half months, some 2,000 to 3,000 make-up professionals come together in all four corners of the globe to determine current and future trends in what is one of the most dynamic and innovative sector in the Beauty industry.
The “MakeUp in” events are the result of a very special mix of ingredients, which promote the content, packaging and accessories dedicated to make-up and skincare.
Professionals join forces with Professionals
Infopro Digital is delighted to add some top professionals to its ranks, joining what is already one of the sector’s leading teams.
Sandra Maguarian has spent her entire career in the organisation of trade shows. She worked as General Show Manager of the trade show dedicated to the leather industry in France, the Salon International du Cuir and as co-manager of trade shows in the same sector in Asia and the United States. She then decided to create a fashion exhibition in the south of France and then joined the Paris Cosmoprof trade show team. In 2008, she was involved in the creation of Beauteam.
Jean-Yves Bourgeois has spent his entire career as a journalist, publisher and consultant in business communications in the industry, specialising in the Packaging and Beauty sector.
“The icing on the cake,” added Christophe Czajka, “is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe”. So this is a return to his roots, in many ways…