THE LEADING B2B RESEARCH INSTITUTE IN FRANCE
Infopro Digital Etudes features a team taken from the biggest research institutes, enabling it to offer services combining methodological precision and media power.
The power of a media group and the expertise of an institute
The institute works constantly in conjunction with Editorial teams in order to design precise and relevant questionnaires. It also has access to all of the group’s databases, allowing it to obtain answers from key decision-makers in all sectors of the French economy (Industry, Construction, Retail, Insurance, Digital, Local Authorities, etc.).
Combining methodological discipline with the expertise of the editorial teams, this approach enables companies to join forces with a media brand in order to communicate as an expert on a given subject in their business sector.
The partner occupies a key role throughout the process: they contribute by adding to and enhancing the questionnaire, supported by the editorial team, their name is mentioned during the fieldwork phase and they are presented as co-author of the study in the article, which will be published across all of the media (Print, Web, Newsletter, Social Media, etc.) of the brand in question.
Other types of study:
- Brand image and brand awareness
- New product and service tests
- Trend barometers / analyses
- Satisfaction surveys
- Typology analysis and segmentation studies
- One-off studies
- MORE THAN 100B2B STUDIES CONDUCTED IN 2017
- 4 MILLIONPOTENTIAL RESPONDENTS
- MORE THAN 25,000B2B RESPONDENTS IN 2017
- 6BUSINESS SECTORS COVERED