Infopro Digital acquires the Companeo Group to become a European B2B marketplace leader
Creation of a European leader in B2B networking platforms
2018 starts with a major announcement in the B2B marketing sector: the two main B2B networking platforms have combined to create a new international and multi-segment leader in this ever-growing market.
The Companeo Group is present in 17 countries (including France, UK, Netherlands, Belgium, Germany, Italy, Spain and Portugal) and offers B2B services through a range of products and services. Companeo.com, the principle product, is a leader in European small and medium-sized lead generation platforms and has generated more than 10 million qualified leads for its 5,000 suppliers in Europe.
Infopro Digital, a leader in professional and information services in France, already operates several B2B marketplaces notably l’Expo Permanente for manufacturing, Batiproduits for construction, and Bedouk for professional event organization.
Christophe Czajka, President and founder of Infopro Digital Group: “Infopro Digital is seeking to become a key player in B2B digital marketing – a sector which has strong global growth opportunities. With the acquisition of Companeo, we are developing our lead generation business and integrating a group of entrepreneurs we have known for many years.”
Julien Elmaleh, CEO of Infopro Digital: “I am delighted Companeo is joining Infopro Digital and I welcome Laurent Horwitz, co-founder of Companeo, into the heart of our senior management team where he will lead all our lead generation platforms and data projects. This will enrich our digital B2B team and accelerates our European growth.”
A unique B2B behavioral database with over 3 million decision makers
Infopro Digital and Companeo will own the highest-performing and most comprehensive B2B behavioral database on the market, with over 3 million professional decision makers.
The combination of these two databases alongside Infopro Digital’s DMP and the Big Data tools offered by both companies will offer unparalleled opportunities to B2B professionals in France and in Europe for direct marketing, finding projects, generating leads, delivering market research and more.
Laurent Horwitz, co-founder and CEO of Companeo group: “By joining Infopro Digital, Companeo gains exceptional growth opportunities for the years to come, both for our teams and our clients. The strength of Infopro Digital’s media brands and database as well as the depth of technological capabilities and digital solutions will allow us to innovate even faster. B2B marketing is experiencing unprecedented technological evolution and growth and I am convinced this new alliance will allow the development of first-class solutions to help our B2B clients thrive.”
Infopro Digital’s offering enriched by new, innovative B2B services
In addition to the Companeo.com marketplace, Companeo group’s other products and services will develop Infopro Digital’s offering further, including:
Webikeo, the number one French platform for organizing online Webinars, serves more than 500 clients, has run more than 10,000 webinars for close to 250,000 attendees. The web-conference platform is a technology that will not only expand Infopro Digital’s offering, but further augments our ability to distribute information to our professional communities.
Neoperf, the number one B2B affiliation platform, and the Leads Academy, a training organization for Leads management.