Marketing SEA Specialist (M/F/D)

Infopro Digital, a B2B group specialising in information and technology, is currently looking for a Marketing SEA Specialist on a permanent contract to strengthen the Companeo, Lda team based in Lisbon.

Companeo is a key player in B2B lead generation. Since the start of its international expansion in 2005, we have established a presence in several countries.

Joining us means becoming part of a fast-growing department in a dynamic and collaborative environment.
Join Infopro Digital and become a key player in our team!

With exciting career opportunities around the world, Infopro Digital opens up a vast universe of professional challenges. Joining our group means diving into the heart of stimulating collaborations within multidisciplinary teams.

The challenge ahead:

As an SEA Marketing Specialist, you will be a key point of contact for our clients.

Your responsibilities will include:

Your role will consist of generating leads, initially focusing on the French market, with the exciting possibility of expanding your expertise to other countries.
-Strategic advertising creation: develop, launch and manage compelling and effective advertising campaigns on Meta (Facebook, Instagram) and TikTok platforms, specifically tailored to the French market and potentially other markets.
-Performance analysis and optimisation: continuously monitor, analyse and report on key advertising performance indicators (CTR, CPC, CPA, CPL, ROI). Evaluate campaign effectiveness and margin to ensure profitability.
-Propose and implement improvements: identify trends, insights and opportunities for campaign optimisation. Propose data-driven improvements for targeting, creative, bidding strategies and landing pages to improve performance and ROI.
-Visuals that convert: Create compelling and engaging visuals and ad copy that resonate with our B2B target audience and drive conversions.
-Audience and market research: Conduct in-depth research on user behaviour, consumption habits and market trends in different countries in order to optimise our marketing strategies and effectively tailor content.
-Social media management: Oversee and manage our social media accounts, ensuring a consistent and professional brand presence.
-Community engagement: Interact with our online audience, build meaningful relationships and promote a positive brand image.
-Integration of future talent: Play a role in identifying and mentoring future interns who will join our dynamic team.

About you:
Proven expertise in Meta and TikTok advertising: demonstrable experience in creating, managing, and optimising successful paid advertising campaigns on social media, particularly Facebook, Instagram, and TikTok.
❖Analytical and data-driven mindset: strong analytical skills with the ability to interpret data, evaluate campaign performance and margins, and make data-driven recommendations for improvement.
❖Creative and innovative mindset: ability to develop innovative and engaging advertising concepts and campaigns.
❖Results-oriented: Focused on achieving and exceeding key performance indicators and delivering tangible business results.
❖Strong English skills: Clear and confident written and oral communication. Fluency in French is essential for this position. Fluency in other languages is a plus.
❖Passion for social media and digital marketing: genuine enthusiasm for the evolving landscape of social media advertising and its impact on B2B lead generation.
❖Proactive and self-motivated: ability to take initiative, manage priorities and work independently.

Are you a passionate professional looking for new opportunities? Don’t wait any longer and join the Infopro Digital community of professionals!
The benefits you can expect:
❖An environment conducive to professional development.
❖Integration into a dynamic sales team.
❖Training provided by Infopro Digital experts.
❖Ongoing training in B2B sales methods.
❖Opportunities for advancement to other positions.

Our foundations and values:

At Infopro Digital, we are guided by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, seeking meaningful impact and a culture of collaboration. By joining us, you become part of a dynamic community that embraces these values every day, shaping the future with passion and commitment.
Diversity is one of our core values. We believe that our teams, drawn from all walks of life and with different backgrounds and experiences, are one of the key drivers of our success. The group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide a fair working environment to promote the well-being of our teams.

Who are we?
Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities.
Infopro Digital connects professional communities.
Our brands are leaders in five key economic sectors: construction and the public sector, automotive, industry, risk & insurance, and distribution.
With our solutions, our customers make informed decisions and companies develop their business and sustainable performance.