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Marketing Executive – Events and MAS

  • Publiée le

  • Lieu

    Hong Kong
  • Contrat type

    CDI
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Marketing Executive – Events and MAS

Infopro Digital is seeking a Marketing Executive to join the Asia Pacific Events and MAS team within our Risk Global division. This role plays a key part in driving audience growth, supporting commercial teams, and delivering high-quality marketing activity across our global events and managed services.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Risk Global, part of Infopro Digital, is a 300-person division with offices in London, Lisbon, Nashville, Hong Kong and New York. Our portfolio includes industry-leading brands such as Risk.net, WatersTechnology, Insurance Post, Insurance Age, Central Banking, and FX Markets. Our teams are impact-driven, entrepreneurial, and collaborative – celebrating diverse perspectives and empowering our people to make a difference.

About the Role

As Marketing Executive – Asia Pacific Events & MAS, you will support the delivery of integrated marketing campaigns that drive attendance, engagement and revenue across our Asia-Pacific event portfolio and MAS solutions. You will work closely with sales, product, and global marketing teams to execute campaigns that attract high-quality audiences and generate warm leads.

You will:

Learn and progress within a team known for developing marketing talent.

Create campaigns and assets that engage target audiences and convert them into event attendees and leads.

Support internal commercial teams with effective lead generation and marketing insights.

Contribute to global campaign coordination and best practice sharing across the Risk Global marketing function.

Key Responsibilities

Campaign Strategy & Execution

Implement integrated, multi-channel marketing campaigns aligned with event and MAS business goals.

Develop and deliver targeted campaigns including email, content, social, digital advertising, and partner marketing.

Create engaging and brand-aligned collateral.

Work closely with Sales and Product teams to shape event and MAS strategies.

Delegate Acquisition & Lead Generation

Innovate new tactics for audience growth using segmentation, data-driven targeting, and digital optimisation.

Collaborate closely with delegate sales teams to deliver high-quality, conversion-ready leads.

Deliver campaigns that directly support delegate revenue targets.

Brand & Global Collaboration

Ensure consistency of tone, standards, and design across Risk.net, WatersTechnology, FX Markets, 1LoD, and MAS.

Apply and elevate marketing best practices across all APAC activity.

Collaborate with the Europe and US marketing teams to ensure cohesive global messaging.

Performance, Reporting & Improvement

Monitor, analyse, and report on marketing KPIs.

Adjust and refine activity in line with performance, trends, and competitor insights.

Uphold best practice for event websites, data capture, analytics, and performance reporting.

Client-Facing Project Delivery

Support the creation and execution of client-focused deliverables such as webinars, whitepapers, roundtables, and surveys (non-event tied).

Work closely with editorial and sales to ensure outputs meet client objectives.

Deliver integrated marketing campaigns to promote MAS solutions and generate qualified leads.

Systems, Processes & Technology

Manage third-party agencies, data providers, and technology vendors to maximise ROI.

Use technology to automate low-value tasks and free up time for high-impact work.

Drive high-quality lead flow into the MAS business using digital tools and best practices.

Team Structure

You will report to the Senior Marketing Manager, Events & MAS, and work closely with global marketing colleagues across Europe, the US, and APAC.

Requirements

We are looking for someone who is:

Passionate about marketing and eager to learn.

Analytical, with the ability to translate insights into smart marketing actions.

Commercially driven, proactive, and solution-oriented.

A strong communicator and collaborator, confident working with multiple stakeholders.

Organised, detail-focused, and able to manage multiple projects efficiently.

Benefits

In addition to a competitive salary, we offer the following benefits: 

20 days annual leave 

Medical and dental Insurance 

Training & Development 

Performance Bonus 

Maternity leave 

Paternity leave 

Compassionate leave 

Employee Referral Scheme 

Equal Opportunities

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law.
To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only.

Infopro Digital Earns 2024 Great Place To Work Certification™

Infopro Digital Asia is proud to be Certified™ by Great Place To Work® in 2024 year.

The prestigious award is based entirely on what current employees say about their experience working at COMPANY.

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.

‘Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,’ says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Infopro Digital stands out as one of the top companies to work for, providing a great workplace environment for its employees.’

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